Cycling Has A BIG Problem, But Do We Need To Worry?

Welcome to our exploration of the cycling industry and its current challenges and triumphs. In recent years, cycling has surged in popularity, particularly during the COVID-19 pandemic when people sought outdoor activities that allowed for social distancing. 

This surge led to an unprecedented boom in bike sales, as individuals rediscovered the joys of cycling. However, as we transition into a post-pandemic world, the industry faces a significant downturn in sales and participation rates among younger cyclists, raising questions about the future of cycling as a sport and a mode of transportation. 

Are we witnessing a troubling trend, or is this merely a market correction? In this blog, we’ll delve into the latest statistics, expert insights, and emerging technologies that could reshape the cycling landscape. 

We’ll discuss the implications of declining youth participation, the impact of electric scooters on safe cycling, and highlight exciting developments in bike tech. 

So, whether you’re a seasoned cyclist or a casual rider, join us as we unpack the complexities of the cycling world today. 

This isn’t just about numbers; it’s about the culture, the community, and the sheer joy that cycling brings to our lives. Together, let’s explore what these changes mean for our rides, our health, and our planet.

This Week in the World of Cycling

This week brought some fascinating insights from the cycling community. In a recent survey, it was revealed that four of the top five happiest countries in the world also boast the highest rates of cycling. Coincidence? 

We think not! This correlation highlights the positive impact cycling can have on mental well-being and overall happiness—a vital consideration as we navigate the current downturn in sales.

In a more controversial note, young cyclist Isaac Del Toro recently made headlines after crossing the finish line at the Milano Torino with his jersey unzipped. 

This action, while a violation of UCI regulations, sparked discussions about the strictness of these rules and what they mean for the sport's image. While Del Toro faced a fine, many argue that his display of athleticism was a testament to the sport's appeal.

Are We Really Facing a Crisis in Cycling?

The Decline in Bike Sales

Recent reports from the UK have painted a rather gloomy picture of the bike industry, showing that bike sales have plummeted to levels not seen since the 1970s. This decline isn’t limited to traditional bicycles; even e-bike sales are on the downswing. 

This slump follows the pandemic boom when biking became a go-to activity for many. Now, with the market correcting itself, many brands find themselves sitting on excess inventory, leading to concerns about financial stability within the industry.

What Does This Mean for Cycling?

Despite the downturn in sales, it’s essential to remember that the health of the bike industry doesn’t necessarily reflect the health of cycling itself. Even amid these challenges, cycling participation remains strong in many areas. 

For instance, the People for Bikes organization reported that more people are cycling in 2024 than ever before, with youth participation rising by 9% among children aged 3 to 9 and 15% among those aged 10 to 17. 

This is promising news, especially when contrasted with the UK, where youth participation has fallen by 6% over the past five years.

Understanding the Youth Participation Decline

While the statistics from the US are encouraging, the situation in the UK raises concerns. Many speculate that the rise of computer gaming during lockdowns may have contributed to this decline. 

A report indicated that nearly 25% of individuals who were physically active before the pandemic became inactive during lockdowns. This shift in habits is crucial to address as we consider the future of cycling.

Moreover, the cost of living crisis is making it harder for families to invest in cycling, which raises questions about how we can make cycling more accessible and appealing to younger generations. 

The need for innovative solutions to encourage youth participation is urgent. Cycling is not just a form of exercise; it’s a way to promote health, environmental awareness, and community engagement.

Safety in Numbers: The Impact of Electric Scooters

Interestingly, a recent study from the University of Bristol revealed that electric scooters could reduce bicycle collisions by 20%. This finding supports the 'safety in numbers' hypothesis, suggesting that increased micromobility options—like e-scooters—can create safer environments for cyclists. 

As more individuals opt for these alternative modes of transport, it may lead to greater awareness and care from drivers on the road.

Highlights from the Milan Sanremo Race

The Milan Sanremo race, often touted as one of the highlights of the cycling calendar, showcased some thrilling moments this year. 

For the first time in 20 years, a women's version of the race was held, marking a significant milestone for gender equality in cycling. 

Notably, the race featured an attack on the infamous Chapressa climb, a rarity in modern cycling, and the event was filled with intense competition among top riders like Mathieu van der Poel and Tadej Pogačar. 

The speed and strategy displayed during the race were nothing short of spectacular, reinforcing the excitement surrounding competitive cycling.

New Innovations in Cycling Tech

In the realm of cycling technology, several exciting products have emerged that promise to enhance our riding experience. Vision has unveiled two new wheelsets, the Metron RS60 and RS45, both lighter and faster than their predecessors. 

POC has introduced the Cytal helmet, which has topped safety rankings—a testament to the growing emphasis on rider safety. 

Furthermore, Tern has launched a refined version of its GSD cargo bike, now equipped with ABS, which could revolutionize how we think about cargo biking.

Hack/Bodge of the Week

In our ongoing segment, we’ve seen some creative hacks from cyclists looking to improve their riding experience. 

From innovative uses of old bike parts to clever storage solutions, these contributions highlight the resourcefulness of the cycling community. If you have your own hacks or bodges, share them with us for a chance to be featured!

Conclusion: The Future of Cycling

As we reflect on the current state of cycling, it’s clear that while challenges exist, opportunities abound as well. The decline in bike sales and youth participation is concerning, but with innovative solutions and a committed community, we can inspire the next generation of cyclists. 

Cycling is not just about the bike; it’s about health, happiness, and connection to the world around us. It’s up to all of us to ensure that cycling continues to thrive, not just as a sport, but as a fundamental part of our lives. 

Let’s keep the conversation going—what are your thoughts on the current trends in cycling? How can we work together to encourage more people, especially the youth, to take up cycling? Your insights are invaluable in shaping the future of this incredible community.

Also Read: Top 10 Best Bicycle Brands in 2025

FAQs

• What are the main challenges currently facing the cycling industry?

  The main challenges include a decline in bike sales post-pandemic, decreasing youth participation in cycling, and the financial stability of bike brands due to excess inventory.

• How can we encourage more young people to take up cycling?

  Encouraging outdoor activities, making cycling more accessible, and emphasizing the fun aspects of cycling can help attract younger audiences.

• What innovations are currently shaping the cycling industry?

  Innovations such as lighter and faster bike components, enhanced safety gear, and improved cargo bike technologies are shaping the future of cycling.

• Is cycling still a popular activity despite the decline in sales?

  Yes, many surveys indicate that overall cycling participation remains strong, especially in certain demographics, such as youth in the US.

Relevant Data Table

Demographic	Participation Rate Change	Year
3-9 Years Old	+9%	2024
10-17 Years Old	+15%	2024
Youth in the UK	-6%	Last 5 Years
Overall Bike Sales	Lowest Since 1970s	2023